QUESTION
How’s my Momentum?” is the question leaders ask themselves every day.

Your answer to this question determines your success. Positive Momentum is the key to success in business and happiness in life. We know it. Research proves it.

ANSWER
What’s your answer?
Think about it carefully. Your happiness and success depend on it.

The question of ‘Momentum” is applicaple to everything in life.  In an article ‘Momentum is key in fourth-down decisions’ on ESPN, the follwoing was quoted:

“Something big,” said Baltimore Ravens head coach Brian Billick, “is going to happen. Either you’re going to covert in a crucial situation that keeps a drive alive, that allows you to score, that makes a difference in the game, that gives your team a huge emotional lift. The reverse of that is you go for it, you take your chances, you get stoned and it’s a huge emotional drain for your team.”

The Cal-Berkeley economics professor David Romer’s analysis of fourth downs points this sort of thing.  He and some associates recently began studying data on momentum swings. After looking at situations when one team receives the ball after a major event — say, a failed fourth down or a turnover — Romer said he believes that momentum is not an important factor.

It’s the downside of that momentum swing that scares coaches.

 Part 2 coming shortly….